Schmelke cue making began in 1947, and the catalog pages below come straight from the family archive. They are shown here as they were printed — the cues, cases, colors, and prices of their day — preserved so players and collectors can see how the line grew from the Sarona, Wisconsin shop to Rice Lake. Click any page to view it full size.
Schmelke Catalogs — Sarona, Wisconsin
From the Highway 53 shop in Sarona.
True Stroke Two-Piece Cues, 1973Twelve models from the X10 at $14 to the D50 at $140, suggested retail — Schmelke Mfg., Highway 53, Sarona, Wisconsin.Schmelke Catalog 1978 — True StrokeV-1, V-2, L-30, A-10 through A-40, B-30 through B-60, C-50 and E-10. Schmelke Mfg., Highway 53, Sarona, Wisconsin.Schmelke Catalog 1981 — True Stroke by SchmelkeE10, B90, B60, R5, B40, B30, A40, A25, A10, K3, K2, K1, L30 and V2 — hand-crafted for a True Stroke. Made in U.S.A.
Schmelke Catalog — Rice Lake Era
Catalog pages from Schmelke Mfg. Inc., 1879 28th Ave., Rice Lake, Wisconsin.
Catalog CoverSchmelke Cues, Cases, & Accessories — Made in U.S.A.True Stroke One Piece CuesModels TS1–TS5 in stained Brazilian hard maple, with non-stick UV shaft finish and hand-polished shafts.Two-Piece Cues — NaturalsModels M1–M5 and R1–R5, all available in your choice of wraps, pearls, and joint styles.Natural SeriesModels M1-S through R1-B, with the RFT6 Light Oak and RET6 Dark Oak cue racks below.Stained SeriesModels S1 Plum through S13 Teal, shown with the pearl color chart, linen and nylon wrap colors, and joint styles.Colors by SchmelkeThe stained butt colors, S1 through S10.Hard Cases & Soft CasesAH650 Black, AH600 Maroon and Alligator, and AH800 Brown hard cases, with the K400, K200, K100, K75, K50, K500, and K600 soft cases.Hard CasesThe AH850, AH600, AH800, and AH400 hard cases and the T200 and T400 tube cases, with RET6 and RFT6 cue racks.Soft CasesNylon case styles K500, K600, and K400 in blue, gray, black, or maroon, plus the K200, K100, K75, and K50 vinyl cases.Quality Cases and RacksThe AH900 Genuine Leather case, AH800, AH600, and AH400 hard cases, K200–K50 soft cases, and RET6 and RFT6 racks — American made.